October 11, 2012 by anelim
Interesting social advertising campaign: literacy as your key to the world. Simple direct language (the message reads ‘writing and reading – my key to the world’).
The image of a young, happy woman (red, colour of victory?) (gentle hint at foreignness – she is not definitely foreign, but is definitely not the stereotypical strawberry blonde from Neckermann adverts).
Later, I found its twin (or partner?) poster. I didn’t photograph it, so here is an image from an article about the campaign (click on the photo to read the article, in German):