Literacy campaign

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October 11, 2012 by anelim

Interesting social advertising campaign: literacy as your key to the world. Simple direct language (the message reads ‘writing and reading – my key to the world’).

The image of a young, happy woman (red, colour of victory?) (gentle hint at foreignness – she is not definitely foreign, but is definitely not the stereotypical strawberry blonde from Neckermann adverts).

A clear working class / manual occupation message.

Later, I found its twin (or partner?) poster. I didn’t photograph it, so here is an image from an article about the campaign (click on the photo to read the article, in German):

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